Reflections
A month+Â after launching Habelo Beauty, Iâm reminded of how much I've learned so far, and how my career as a brand strategist in corporate retail, healthcare, biotech, and technology has...
Ideas, insights, interviews, and inspiration
Understanding Biomimetic vs. Biotechnology in Performance Skincare
There's a lot of powerful innovation in skincare science today, fueling incredible product advancements that can yield stunning results. However, the beauty industry is surrounded by so much confusing jargon...
A note from Whitney: The problem with TEWL...
I didnât set out to introduce a skincare brand for the sake of it. While one year ago, I was itching for a new career challenge, I wasnât possessed by...
Welcome from Whitney
Itâs often said that hands reveal our age. In my case, they aged me far beyond my years. Determined, I set out to create a skincare regimen that would not...
Hand Care 101: Hydrate immediately following hand washing.
Hand washing is non-negotiable: you must and should do it, do it often, and do it well. But what often gets overlooked? The critical care your hands need immediately afterward.